Challenge
Kvadratmetr needed to feel different from a normal real estate website. The goal was to create a platform that could work as a media product, not just a listing page — a place where users could read project reviews, understand property details and explore real estate content in a more structured way. The challenge was to organize different types of information clearly: project listings, editorial stories, market insights and AI project reviews. The interface needed to feel serious and useful, while still looking modern and easy to browse.
